Pico Jerusalem was founded in 2012 by Elie Wurtman and ISaac S. Hassan, two Jerusalem entrepreneurs who wanted to bring about a change in the city's economy. Pico jerusalem's facilities played a key role in the revival of the capital as a technology center.

it was specifically located in the industrial area of ​​Jerusalem's Talpiot neighborhood. The location was chosen because the area is home to businesses, shops, warehouses, workshops, artists and restaurants that value quality entrepreneurship as a cornerstone of social development.

 

pico = people ideas community opportunity