Pico Jerusalem was founded in 2012 by Elie Wurtman and ISaac S. Hassan, two Jerusalem entrepreneurs who wanted to bring about a change in the city's economy. Pico jerusalem's facilities played a key role in the revival of the capital as a technology center.
it was specifically located in the industrial area of Jerusalem's Talpiot neighborhood. The location was chosen because the area is home to businesses, shops, warehouses, workshops, artists and restaurants that value quality entrepreneurship as a cornerstone of social development.
pico = people ideas community opportunity